World-renowned Malaysia International Halal Showcase (MIHAS) opened its door for the 14th time since its inception in 2004, bringing together global Halal Brands and congregating industry players from around the world. Organised by Malaysian External Trade Development Corporation (MATRADE) under the patronage of Ministry Of International Trade and Industry of Malaysia, the event was officially launched by YAB Dato’ Seri Dr. Ahmad Zahid Bin Hamidi, Deputy Prime Minister of Malaysia at the Kuala Lumpur Convention Centre in Kuala Lumpur (KLCC) on 5 April 2017.
Also present at the ceremony were YB Dato’ Sri Mustapa Mohamed, Minister of International Trade and Industry, YB Dato’ Seri Ong Ka Chuan, Minister of International Trade and Industry II, YB Datuk Ahmad Maslan, Deputy Minister of International Trade and Industry (Industry), YB Datuk Chua Tee Yong, Deputy Minister of International Trade and Industry (Trade), YB Dato’ Dr. Noraini Ahmad, Chairman Of MATRADE, YBrs Ir Dr. Mohd Shareen Zainooreen Madros, CEO of MATRADE, local and foreign government officials; local and international media, business and trade associations as well as many others.
MIHAS 2017, through its exhibition component, is set to highlight various segments within the global Halal Industry supply chain in particular 4 main cluster – Food (ready-to-eat meals, sauces, paste and beverages); Non-Food (cosmetics and pharmaceuticals); Shariah – Compliant Services (Islamic financing, Halal logistics) and eCommerce (B2C and B2B eMarketplace). This year, MIHAS 2017 hosts 580 exhibitors from 33 countries.
MATRADE has coordinated its signature business matching event called International Sourcing Programme (INSP) in conjunction with MIHAS 2017. Over 2,200 business meetings were arranged at the INSP.
The Halal market is currently valued at USD2.3 trillion annually with Halal Food Sector as its core component, valued at USD660 billion. Malaysia’s export of halal products in 2015 (latest figure) were valued at RM39.3 billion. The main Malaysia export items in the Halal sector last year were food and beverages, followed by Halal ingredients and palm oil derivatives. Among Malaysia’s top export markets include China, Singapore, the United States of America AND Japan. In addition, Malaysia’s Halal Exports are also projected to contribute 8.7% to Malaysia’s Gross Domestics Product (GDP) by 2020, indicating its importance to the nation.
For more details on MIHAS 207, visit www.mihas.com.my